
I'd like to wish all of my readers happy holidays and to thank everyone for your many contributions in 2008. This will be my last post until the new year, so I'll see you again in January. Until then (and after), peace.
Q: What's the most important lesson the book publishing industry can learn from the music industry?I'm so pleased to hear someone else saying to the book industry, "lower your prices to generate interest and increase sales." This was my basic argument when I blogged last June about the Amazon e-reader, Kindle, and the possibilities it opened up for the book biz to rethink its pricing strategies.
A: The market doesn't care a whit about maintaining your industry. The lesson from Napster and iTunes is that there's even MORE music than there was before. What got hurt was Tower and the guys in the suits and the unlimited budgets for groupies and drugs. The music will keep coming. Same thing is true with books. So you can decide to hassle your readers (oh, I mean your customers) and you can decide that a book on a Kindle SHOULD cost $15 because it replaces a $15 book, and if you do, we (the readers) will just walk away. Or, you could say, "if books on the Kindle were $1, perhaps we could create a vast audience of people who buy books like candy, all the time, and read more and don't pirate stuff cause it's convenient and cheap..." I'm a pessimist that the book industry will learn from music. How are you betting?
Sporting an Obama or McCain button? Driving a car with one of the campaigns’ bumper stickers? You might need to be careful on University of Illinois campuses.Whoa. Talk about chilling--and, as far as I can tell, a pretty poorly conceived policy. Evidently it's not a problem if a U of I employee wears apparel to work emblazoned with a "Nike" logo, despite the company's well-documented exploitation of laborers in developing countries. How is that not a political endorsement, albeit of a somewhat indirect kind? And were I a professor not at Indiana but at Illinois, what if I wanted to teach students about rhetorics of political expression and propaganda using campaign stickers and bumper stickers? Would that be an acceptable use of these materials? And would I need to bring them onto campus appropriately shrouded so as not to suggest any partisanship?
The university system’s ethics office sent a notice to all employees, including faculty members, telling them that they could not wear political buttons on campus or feature bumper stickers on cars parked in campus lots unless the messages on those buttons and stickers were strictly nonpartisan. In addition, professors were told that they could not attend political rallies on campuses if those rallies express support for a candidate or political party.